endurance consulting

Strategic Technology Leadership for Organizations That Need to Move Faster

Fractional CTO · Field CTO · Technical Business Advisor

I help organizations make thoughtful technology decisions and build resilient, observable platforms. And I help technical companies earn the trust of the engineers they sell to. No full-time executive hire required.

Fractional CTO & Engineering Leadership

Strategic guidance for organizations that need executive-level technology leadership without a full-time hire. Architecture decisions, build vs. buy, technical risk assessment, and roadmap alignment.

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Platform Engineering & Observability

Design and implementation of modern cloud platforms built on Kubernetes, OpenTelemetry, and GitOps. From resilience assessments to observability rationalization.

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AI Strategy & Enablement

Practical AI integration for both technical teams and non-technical organizations. MIT-certified in Applied GenAI. Bridging the gap between hype and practical application.

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For Startups & Vendors

Technical Evangelism & GTM

For dev-tools, infrastructure, and AI startups selling to technical buyers. I build the credibility that drives adoption: sales engineering enablement, developer relations, technical content, and partner GTM. The engineer who learned to sell, not a marketer who learned to talk to developers.

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Why Organizations Hire Me

I go deeper technically than anyone expects from someone in a strategic role, and that depth is what earns trust. The commercial outcomes follow from it, never the other way around.

Field CTO Experience

Led technology strategy at Groundcover and Trace3, working directly with Fortune 10 tech, Fortune 50 pharma, global SaaS platforms, and enterprise telcos

Builder & Architect

Employee #6 at Morpheus Data through HPE acquisition. Built Trace3's observability practice from zero into a multimillion-dollar practice in its first year

Hands-On Technical

CKA-certified, MIT-certified in Applied GenAI, fluent in OpenTelemetry, Kubernetes, eBPF, and modern platform tooling

Trusted at Scale

The technical credibility behind $30M+ in enterprise technology decisions, earned at the architecture level rather than the sales pitch

I win trust by demonstrating I understand the problem at the architecture and code level. Then I help you make the right strategic calls, not just the expedient ones.

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Latest Insights

Perspectives on platform engineering, observability, and strategic technology leadership.

Technical Leadership

OpenTelemetry Adoption: Why Most Organizations Get It Wrong

After leading observability transformations at Fortune 500 companies, I keep seeing the same adoption mistakes, and the layered approach that avoids them.

Business

Fractional CTO vs. Technical Consultant: What's the Difference?

When should you hire a fractional CTO versus a technical consultant? The distinction matters more than you think.

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Representative Engagements

Fortune 10 Technology Company — Applied ML Organization

Forward-deployed as lead solutions architect. Drove account expansion through deep technical embedding and GenAI observability expertise, earning trust inside the customer's ML organization.

OpenTelemetry · GenAI Observability · eBPF

Global SaaS Platform — Resilience Assessment

Designed and led a resilience assessment identifying critical failure modes and architecting mitigation strategies across their cloud platform infrastructure.

Kubernetes · SLO/SLI Design · Chaos Engineering

Fortune 50 Pharmaceutical — Infrastructure Automation

Architected and delivered a major CrossPlane + Terraform implementation enabling self-service infrastructure provisioning across hybrid cloud environments.

CrossPlane · Terraform · ArgoCD · GitOps

Fortune 500 Semiconductor & Financial Services — Observability Rationalization

Parallel observability optimization engagements consolidating tooling sprawl, cutting cost, and improving signal-to-noise through OpenTelemetry-native architectures.

OpenTelemetry · Cost Optimization · Tool Consolidation

Client references available upon request.

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Let's Talk

Whether you need a fractional engineering leader, help architecting your next platform, or help taking a technical product to market, I'd like to hear what you're working on.

Adam Hicks
Founder, Endurance Consulting
Eaton Center, NH · Remote